JCtrans: Hello, Jessica. Firstly, will you please make a brief introduction of the 13th Annual European Supply Chain & Logistics Summit 2011?
Ms. Jessica Archer: European Supply Chain & Logistics has been running for 13 years now and it is one of the largest events of this type in Europe at the moment. It is a very senior level event attended by VIPs and Directors of the supply chain from all major brands in Europe. This year we anticipate having over 500 senior executives. The Summit consists of 3 days of presentations, exhibition and Supply Chain Distinction Awards Ceremony on the 15th June.
JCtrans: How does SCL Europe 2011 benefit the industry?
Ms. Jessica Archer: It provides the industry with a platform for benchmarking. Delegates learn about successful supply chain strategies from the key players and get tips how to apply them to their own business.
JCtrans: The Supply Chain & Logistics Summit is held annually and has become an influential event now. Then which do you think are the keys to this success?
Ms. Jessica Archer: Agenda is packed with focused, informative and thought provoking sessions that you can mix and match to suit your specific interests. This Summit is a creative blend of keynotes, case studies, panels and workshops that deliver a very well researched content with the power to make a real difference to your business.
JCtrans: How do you see the logistics sector development in Europe compared with that of some other area?
Ms. Jessica Archer: Logistics sector is currently facing several challenges due to an increasingly volatile market. The industry is trying to develop more adaptive strategies in order to be able to respond proactively to unforeseen events.
JCtrans: What are Supply Chain & Logistics Summit aims for the future?
Ms. Jessica Archer: We are currently expanding into new geographical regions. We are already running a very successful American version of this event and next year we are launching an inaugural event in Singapore. |
