Several experts have proposed the revision of China''s Advertisement Law in order to ban adverts that mislead consumers and create more time for those of public interest.

"Now the whole of society is rallying against fake medical adverts, making the problem an imminent one to solve," Feng Shiliang, the head of the Hospital of Diabetes Treatment Center in Northeast Liaoning Province, told the Inspection Daily.

Medical advertisements about hospitals and medicines are flooding the Chinese media. A government figure says that about 2.5 million Chinese took the wrong medication because of misleading advertising.

Luo Yifeng, a leader figure in Beijing Chemical Industry Group Corporation, proposed to set up the Advertising Law on Public Interest to secure enough time for more useful adverts to be shown on TV.

"The public service ads could effectively influence the audience, especially at a time when the country is looking to build a harmonious society," said Luo.

Meanwhile, Cai Zixing, a member of the Chinese People''s Political Consultative Conference, opposed the use of children in advertising, saying that ads starring children could pollute their spiritual world, by misleading them with biased, unhealthy values.

"Involving our kids in the market economy and various commercial activities too early will have a negative impact on their healthy growth, and the pursuit of fame and money will put them under great pressure and even lead to mental trauma," Cai said.

TV commercials turned over more than half of China''s television and radio total revenue in 2005, statistics with the State Administration of Radio, Film and Television said.

Last year, TV and radio commercials turned over 45.86 billion yuan (5.67 billion US dollars), accounting for 51.6 percent of the total 88.88 billion yuan (11.11 billion US dollars) of the broadcasting industry.