With Zhejiang Province taking the lead, Invest Hong Kong (InvestHK) on Thursday launched a three-year campaign of business-focused activities in the Chinese mainland.

The campaign, under the theme of "On Your Marks, Get Set, Go", will focus on seven key economically developed provinces in the Chinese mainland, namely Zhejiang, Jiangsu, Shandong, Liaoning, Sichuan, Guangdong and Fujian.

"On Your Marks" covers promotional activities aimed at raising awareness among China's growing class of privately-owned enterprises of business opportunities in Hong Kong. This stage includes a targeted nationwide advertising and editorial campaign, followed by large-scale seminars highlighting opportunities in Hong Kong.

"Get Set" focused on workshops designed to equip local companies with the information and tools to develop an overseas business strategy, using Hong Kong as a springboard.

"Go!", the final stage, is a series of visits to Hong Kong. Tailored programs will allow companies that are seriously considering expanding their business in Hong Kong to better understand the market, to meet relevant industry associations and to identify business partners, clients and premises.