Geodis has announced it is to handle 90 percent of leading outdoor clothing manufacturer Regatta's continental pallet distribution. The move represents a significant strengthening of the relationship between the two organisations, which have been doing business for the last 12 months.

Regatta is the UK's largest family outdoor clothing brand, with a product range taking in garments, footwear and rucksacks. The company operates a consolidation warehouse in Trafford Park, Manchester, which serves as the European hub for imports from its production sites across the world into the UK. Geodis UK currently transports up to 200 pallet loads per week from the hub, providing distribution by road across the continent via its market-leading Eurofirst product.

John Mulvihill, logistics manager for Regatta, said: "Historically, we used a number of different providers to obtain the most competitive pricing for each individual shipment. Geodis was not only amongst the most cost-effective of our providers but also delivered an outstanding and thoroughly reliable service and was a natural choice when we looked to consolidate our continental distribution.

Mulvihill concluded: "The Eurofirst service meets our requirements perfectly, with regular scheduled departures and door-to-door transit times as short as 24 hours to most major European cities. Our partnership with Geodis UK has been extremely successful from the outset and we look forward to continuing to work alongside them. We have ambitious plans to grow our European business and actively sought a partner who could service that growth - Geodis, with their established continental network, will be able to support our business as it expands."