Qingdao Yucheng International Logistics Co., Ltd, which was founded in 2005, has been growing rapidly. The turnover of Yucheng reached 70 million Yuan in 2007, which was an increase of 98% compared with the previous year. It is expected that this year¡¯s turnover will rise another 35%. Over the past three years, Yucheng has become a booking agent for MSC and CSAV-NORASIA, and expanded its network to over 25 countries from around the world.
Staff is the key factor to success
Ms. Yan said the company's success is due to its professional team. Customers always come first, and all the members of the team devoted themselves to satisfying their customers. Their hard work is helping Yucheng to grow more rapidly than many other freight forwarding companies.
In order to avoid the brain drain, which troubles many managers in freight forwarding companies, Ms. Yan not only provides high salaries and welfare for her staff according to the related laws, but also offers a series of professional training courses to help the staff develop quickly. In Yucheng, each staff member can benefit from his or her hard work. As a result, Yucheng successfully minimizes the loss caused by the brain drain.
Sustainable growth when facing difficulties
Many difficulties have presented themselves this year, such as the revaluation of the RMB, the credit crisis of products made in China, the American subprime mortgage and the floating oil prices. These factors have lead to a bottleneck in the Chinese export market and caused problems for logistics companies involved in exportation. At first, Ms. Yan was also confused for a short time, but later she decided to adjust herself to the new situation together with her customers. She found many solutions to deal with the problems, such as controlling costs, adjusting the management system, communicating with customers more frequently, etc. As a result, the turnover of Yucheng continued to increase in 2008 in spite of the difficulties.
Internet is helpful
Since the 800,000 Yuan security deposit policy was introduced, the NVOCC industry has been developing steadily. In order to become a really international NOVOCC company, Yucheng has used the platform provided by JCtrans and expanded its network to cover 25 different countries in a short space of time. When overseas companies are looking for partners and agents through JCtrans, their first choice is those NVOCC members who have the ability to provide many services. As a result, Yucheng continues to receive many business opportunities through JCtrans.
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