Interview with Mr. Liu, Manager of Dalian Fortune International Logistics Co. Ltd

2008-11-24

Dalian Fortune International Logistics Co. Ltd is first class international freight forwarding company, which is authorized by government commercial department and registered by government industry and commerce office. The business scope: chartering, booking, customs clearance, storaging, container transportation, airfreight, and import-export logistics distribution, etc.

Main service introduction

1.Forwarder service for containerized cargo to and from worldwide ports, door to door container Transportation services in China.
2.Established long-term cooperation with reputable shipping companies and provide attractive freight rates.
3.Provide LCL container services in the ports in Japan, Korea, Southeast Asia, Europe and America.
4.Provide agent service for in/out of personal property.
5.Provide different services at the destination ports.
6.Operate and manage by specialty transportation software.

Air freight

Providing air freight agent services, include the import and export trading.

Compositive Logistics

For production-type enterprises, we offer the third-party logistics service, including arrangement, cooperation and administration of logistics activities, designing and suggesting the most excellent logistics project, collecting and administering the information about logistics through the entire process

1.Designing and providing "the third-party logistics solution";
2.packing, warehouse storage;
3.container, general cargo and heavy lift transportation operation;
4.multicaple transportation, such as railway transportation, associated transportation between shipping and railways, associated transportations between shipping and air-ferry, etc.

"Brand, Professionalism and Competitive Advantages" are the key factors for a company

The manager of Fortune INT'l Logistics (Dalian) Co., Ltd, Mr. Liu said that the company's success is due to its brand recognition. Branding can show the fame and trustworthiness of a company. Having professional staff is also very important, because the staff are the foundation of any company. Experienced staff can supply good suggestions to customers. Therefore, employing personnel who already have experience in the industry is always their first choice. Price advantage is another key factor. Quality services with lower prices gives their company the edge over the competition.

Good preparation overcomes the financial crisis

Freight forwarding, which relies on the Chinese export industry, has been influenced by the financial crisis. When the Chinese economy stepped into the "winter", the blossom of freight forwarding started to fade. When we talk about the influence caused by the financial crisis, Mr. Liu said that they had made preparations to face the financial crisis starting from the beginning of last year. He said that even though the amount of exports from China are declining, the amount of imports are increasing, and the total amount of imports and exports is actually rising. This meant that Fortune INT'l Logistics changes their marketing strategy in order to adapt to this new situation. They now focus on the import market and supply value-added services such as tow truck storage, export/import ocean shipping, inland transportation, etc. Because of this good preparation and adaptability, the turnover of Fortune INT'l Logistics has continued to rise during the first three quarters of 2008.

Survival of the fittest

Mr. Liu said that at present there are some small scale freight forwarding companies that offer low quality services, and these companies always attract customers with their low prices. Mr.Liu said that these companies have heavily contributed to the chaos in the Chinese freight forwarding market today. He added that within the next 5 year there will be a better economic system to regulate the freight forwarding industry. This means that only those companies who can offer reliable services at cost effective prices will endure.

Specialization and Informationization

Mr. Liu said that he started in the logistics business in 1995. 10 years later, Fortune INT'l Logistics (Dalian) Co., Ltd was founded. Today, Dalian Fortune International Logistics Co. Ltd is a first class international freight forwarding company, which is authorized by the government's commercial department and registered by the office of industry and commerce. Their business scope: chartering, booking, customs clearance, storage, container transportation, airfreight, and import-export logistics distribution, etc. Mr. Liu said that specialization is the base, and Informationization is the key to providing every one of their clients with a personal service that best suits their individual needs.

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