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Fast-growing Lowe¡¯s seeks expansion through ¡°driver friendly¡± freight
POSTED: 9:26 a.m. EDT, January 17,2007

Transportation and logistics planning are key components behind the double-digit growth of the Lowe¡¯s Cos., the national home improvement chain that is expected to hit $50 billion in revenue this year.

Lowe¡¯s designed its distribution centers with ¡°driver friendliness¡± in mind and has a written policy to be friendly and courteous to all drivers, according to Steve Palmer, vice president of transportation for the Lowe¡¯s Cos. ¡°What does being friendly and courteous cost?¡± Palmer says. ¡°It doesn¡¯t cost us anything.¡±

Friendly DCs
Lowe¡¯s DCs are designed to be clean, friendly ¡°visitor centers¡± to work with drivers to lower their turnaround costs and reduce idling time. Lowe¡¯s measures all gate turn times in order to maintain timely receiving cycle times, he said.

¡°It¡¯s friendly to the driver but it makes sense to us to reduce these cycle times,¡± Palmer said.

Palmer is a 31-year veteran of Lowe¡¯s, which has 1,300 stores, 200,000 employees with sales in excess of $43 billion last year. Lowe¡¯s is the second-largest player in the $725 billion home improvement industry.

Lowe¡¯s is projecting 16 percent growth this year to reach $50 billion revenue this year, and Lowe¡¯s is opening about 155 stores each year.

The ¡°R3 Initiative¡±
Lowe¡¯s has an ongoing transport strategy that goes by the internal name of ¡°R3 Initiative,¡±¡ªfor ¡°rapid response replenishment¡±¡ªwhich is designed to improve service, and increase profits improving inventory productivity. The average Lowe¡¯s store receives 6.2 deliveries a week through 11 regional DC¡¯s and 13 flatbed DC¡¯s. Two more regional DC¡¯s in Illinois and Oregon are planned next year. Most of the 13 flatbed DC¡¯s are also served by intermodal rail networks.

¡°With a lot of our freight in the flatbed DC¡¯s being commodities, transportation is really a driver in where we decide to put them,¡± Palmer said at the annual membership meeting of the North American Transportation Employee Relations Association (NATERA).

Lowe¡¯s is the sixth-largest importer of goods into this country. It operates 11 import transload DC¡¯s. Lowe¡¯s transportation group includes a centers focusing on TL, LTL, international and DC outbound.

¡°Carriers are the glue that holds our transportation group together,¡± Palmer said.

Facing shipper obstacles
Lowe¡¯s is facing many of the same issues affecting all shippers¡ªfuel, new cleaner engines, hours of service and driver availability and turnover.

¡°Driver availability and turnover has been a long-term issue¡ªwe¡¯ve been hearing that for 10 years,¡± Palmer said. ¡°Getting and keeping drivers is a big issue. Being a truckload driver is one of the toughest jobs in America: It has long hours away from home for days or weeks at a time and, by the way, forget your biological clock. Your sleeping patterns are going to change.¡±

Lowe¡¯s believes in long-term relationship with its carriers. It uses consistent lane assignments for carriers and plans for loop routes where possible to reduce empty miles. Lowe¡¯s sold its private fleet in 1986 after a corporate decision to focus its business on logistics. Instead, it uses more dedicated services to ensure extra service where it¡¯s needed, Palmer said, from its roster of 150 carriers.

¡°We have driver friendly freight,¡± Palmer said. ¡°That¡¯s music to our ears when we hear that drivers really want to haul our freight.¡±

The carriers respond in kind. Lowe¡¯s measures its inbound carrier deliveries and Palmer says it has a majority of its carriers report more than 99 percent on-time inbound deliveries. ¡°It allows the carriers to be more efficient with their drivers,¡± he said.

2006, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

From: Logistics Management
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